Show up in search. Look professional. Grow with purpose.
Reliable Web Design & SEO in Edina, Minnesota
Helping Edina small businesses stand out, build credibility, and grow intentionally online.
Edina is known for its high standards, established neighborhoods, and professional business community. Whether you serve clients locally, across the Twin Cities, or beyond, your website often sets the tone for how customers perceive your business before they ever reach out.
At HopeSpring Digital, we specialize in web design and local SEO for Edina small businesses that want a polished, trustworthy online presence — without unnecessary complexity, bloated retainers, or long-term agency contracts.
We build modern Squarespace websites and honest SEO strategies that help you show up in search, communicate credibility, and convert visitors into real inquiries.
Our approach is intentional and straightforward: clear strategy, thoughtful design, honest SEO, and steady growth.
Do Any of These Sound Familiar?
If so, your website may not be supporting your business at the level Edina customers expect.
Your website feels dated or doesn’t match your brand’s quality
You’re not ranking well in Google or Maps results
Mobile users struggle to navigate or take action
You get traffic, but few qualified inquiries
Your site feels generic or underwhelming
SEO feels unclear, inconsistent, or hard to trust
You’ve outgrown DIY tools but don’t want a massive agency build
If any of these resonate, you’re exactly who we work best with — Minnesota business owners who value quality, clarity, and long-term results.
Why Edina Businesses Choose HopeSpring Digital
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We Understand High-Expectation Markets
Edina customers notice details. We design websites and SEO strategies that reflect professionalism, refinement, and trust.
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Polished Design Without Agency Bloat
You get custom web design and strong SEO foundations — without paying for layers you don’t need.
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Clear, Collaborative Process
No jargon. No pressure. You’ll always understand what’s happening and why.
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Ownership First
Your website is built on your Squarespace account. You own your site, content, and domain — always.
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Built for Search & AI Discovery
Every page is structured for Google, Maps, and emerging AI-driven search tools.
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Values-Driven Partnership
We give back 2% of profits to Minnesota-based causes, supporting local communities and small businesses.
Our Web Design & SEO Services in Edina, MN
We build digital foundations designed to support credibility and long-term growth.
From streamlined one-page launches to fully custom builds and ongoing SEO retainers, our services help Edina businesses stay visible, credible, and competitive.
LaunchSpring One-Page Website — $1,299
A refined, professional starting point for local visibility.
Best for: Consultants, service providers, and small businesses who want clarity and speed.
Timeline: 7–10 business days after onboarding
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30-minute discovery call
Mobile-first, user-friendly Squarespace design
Copywriting crafted for conversions and SEO
On-page optimization (titles, meta tags, alt text, and headers)
Analytics setup (GA4 + Search Console)
Local SEO starter guide (Google Business Profile + NAP consistency)
One revision round
30-day performance check-in
Custom Web Design (Multi-Page & Advanced Builds)
Pricing: Custom quoted based on scope, starting at $2,000
Best for: For Edina businesses that need more space, structure, or storytelling.
Custom web design is ideal if you:
Offer multiple services or serve diverse audiences
Want elevated design and storytelling
Need advanced layouts or custom visuals
Operate in a trust-driven or competitive industry
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Strategic site architecture and page planning
Fully custom design (never templates)
SEO-first structure for long-term visibility
Conversion-focused layouts and CTAs
Scalable foundation for future growth
| Tier | Focus | Monthly Price | Best For |
|---|---|---|---|
| Tier 🟩 Website Care Plan | Focus Updates, backups, uptime checks, and basic SEO monitoring | Monthly Price $139/mo | Best For Small businesses who want reliability and support |
| Tier 🟦 Local SEO Essentials | Focus Google Maps visibility, local citations, content, and GBP posting | Monthly Price $399/mo | Best For Local service providers and storefronts |
| Tier 🟧 Growth SEO Program | Focus Long-form content, backlinks, CRO, and analytics | Monthly Price $699/mo | Best For Businesses growing their online authority |
| Tier 🟥 Authority SEO Accelerator | Focus Advanced SEO, backlinks, reporting, and quarterly strategy | Monthly Price $1,099/mo | Best For Multi-location or competitive industries |
Monthly Retainers (Keep Growing Beyond Launch)
Support your site long after launch with month-to-month contracts that keep momentum building.
Add-Ons & Expansions
Need more than a one-page site? You can expand anytime.
➕ Additional Pages, $200+ per page: Add more static or service pages.
📰 Blog Setup, $500: Launch a blog with 6 original, SEO-optimized posts.
🎨 Intensive Design, custom per project: Advanced visuals, animations, or custom code enhancements.
📊 Custom Organic Traffic Looker Studio Dashboard, $299: Connect Google Analytics, Search Console, and Google Business Profile to a custom dashboard showing essential SEO & traffic metrics. (Included in monthly SEO plans, Local SEO Essentials, and higher)
✉️ Email & Scheduler Setup, custom per project: Connect Squarespace Forms and your scheduler (Calendly, Acuity, etc.) with your email marketing tools or CRM.
Ready to Grow Your Edina Business Online?
Your business deserves a website that reflects its quality — polished, intentional, and built to last.
About Edina, MN
Edina is a well-established southwest metro city located in Hennepin County, known for its strong local economy, high homeownership rates, and professional services landscape. Often recognized for destinations like 50th & France, Southdale Center, and Centennial Lakes Park, Edina blends commerce, culture, and community.
With convenient access to Highway 62, Highway 100, and I-494, Edina businesses serve both local residents and clients across the Twin Cities. Nearby communities such as Minneapolis, Richfield, Bloomington, and St. Louis Park add to a competitive environment where customers frequently compare options online.
For Edina businesses, a polished, trustworthy, and search-visible website is essential. Customers expect clarity, quality, and professionalism — and your online presence should reflect that.
HopeSpring Digital helps Edina business owners build websites and SEO strategies that align with the city’s standards: refined, credible, and built for long-term growth.
Benefits of SEO and Web Design for Edina Business Owners
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Your website communicates professionalism, trust, and quality from the first visit.
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We help your business show up across Edina and the surrounding metro area.
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Every page is designed to guide visitors toward meaningful action.
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Squarespace makes updates easy, with optional hands-off support.
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Our SEO and structure support industries where credibility matters.
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Expand your site and strategy without rebuilding from scratch.
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You’ll always understand what’s being worked on and why.
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2% of profits support Minnesota-based charities and non-profits.
Our Process
Simple, transparent, and built to reduce stress.
1. Discovery & Strategy – Clarify goals and priorities.
2. Design & Optimization – Build with SEO and conversions in mind.
3. Review & Launch – Refine, approve, and go live.
4. Growth & Support – Ongoing SEO or care support.
FAQs
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Yes. Many Edina businesses need a website that feels established, professional, and trustworthy from the first impression. Our design and messaging are built to reflect that level of quality.
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We don’t treat them separately. Design, copy, structure, and SEO work together to support credibility, clarity, and conversions — not just aesthetics.
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That’s the goal. We focus on messaging clarity, structure, and intent, so the right people reach out — not just anyone who clicks.
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You can absolutely phase it out. Many clients start with a website, then layer in SEO or refinements over time. We’ll recommend a path that fits your business stage.
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Every site is designed from scratch — no templates. Layouts, copy flow, and structure are tailored to your services, audience, and goals.
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That’s a common starting point. We specialize in strategic redesigns that refine what’s working, fix what’s not, and elevate the overall experience.
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Web design projects use clear contracts that protect both you and us by outlining scope and timelines.
SEO services are month-to-month, so you’re never locked into something that no longer fits.
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Yes. Your site is built on Squarespace for easy updates, and we offer care plans if you’d rather stay hands-off while keeping things polished.
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Absolutely. You’ll always know what’s being worked on, why it matters, and what to expect next.
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Book a free discovery call. We’ll talk through your goals, assess where your site stands, and outline clear next steps — no pressure, no sales script.